Lee Wei

Hello, I'm Lee Wei.

UX Researcher by day,
Counselling student by night.

Literally a student by night, pursuing a Master's in Counselling while working full-time in UX Research.

A UX Researcher who finds what's broken and makes sure the right people do something about it. Built research functions from scratch twice, embedding it into product decisions. Currently shipping internal UXR tools, not an engineer, but I build and ship things that make research stick.

UX Research Experience

Strong background in qualitative research. Started in market research and moved naturally into UX, a shift driven by my love for tech and for understanding why people do what they do.

I am multilingual (native in English, Malay and Cantonese) that allows me to connect deeply with users.

Years of experience

Agency & client side

70+

Qualitative studies

Generative & usability

10+

Workshops facilitated

Alignment, co-creation

300+

Focus groups & IDIs

Ethnographies, surveys

Qualitative research Usability testing Workshop facilitation Insights synthesis Research scoping English Malay Mandarin Cantonese Ethnography study Contextual interview Customer experience Customer journey mapping Thematic analysis Heuristics evaluation Multilingual moderation CSAT & NPS analysis N8N automation

UX Research Case Studies

Research that changed the direction and, here's a snapshot of how. Feel free to reach out if you want to know more.

My Personal UX Projects

Each app and website here started as a personal itch. It has never cross my mind that I'd enjoy building these products so much until now, to solve my own everyday needs.

Personal expense tool

Because I want to stop paying for an expense tool subscription that I only use 2 features in.

Postgrad semester planner

Because I need a dedicated calendar to keep track of exams, assignment deadlines, group discussions, and everything in between.

Bloom, a reflection tool for career transition

Sudden life events can push careers in directions we never planned. A short guided programme for those who are changing careers to make sense of the change, identify resources and strengths.

Daily medicine tracker

Just because I lost track of the different medications and supplements I should be taking throughout the day.

Prayer tracker

Because someone always asks me "Have I prayed?"

My vibe coding journey

I traded K-drama for vibecoding and somehow it became productive. I genuinely enjoy building apps and sites that solve my own daily problems, switching between Orchids, Cursor, Codex, and Claude depending on what works. From someone who genuinely did not know what JavaScript was, with a strong will to build, I learn by building, testing, and shipping.

Essential tools I've used

Claude

Cursor

Codex

Orchids

Lovable

Supabase

Stitch UI

Vercel

Counselling Journey

Pursuing Master's in Counselling feels like the natural next chapter for me. It's not a departure from UX research, because both are fundamentally about understanding and helping people at a deeper level.

My principle towards psychotherapy

"It isn't to fix someone's life, it's helping them to suffer less."

Strengths

The person people trust

I'm someone my family and peers trust to listen without judgment, show empathy, and offer thoughtful advice. It's these qualities that inspire me to be a better support for others.

Passion

People taking care of themselves

I was at a park one Sunday morning and I saw elderly, kids, families, couples, runners, dog lovers, all out and about. My heart has never been so full.

Belief

We need each other

I truly believe we need each other to live a longer and healthier life. I want to support the community, big or small, in any ways I am able and willing.

Volunteering Experience

Supporting the community through different efforts, from outreach programs and resources to creating impact where it's needed most. And this is just the beginning.

Elderly

Healthcare & Well-being

Health screening outreach with the National Cancer Health Society, including blood pressure, blood sugar, and Hepatitis screenings for elderly individuals from different communities.

Children

Education & Crisis Helpline

Mentored underserved children through homework help and engaging activities. Provided emotional support through a crisis helpline, offering a safe space to express thoughts.

Ex-convicts

Reintegration & Second Chances

Mentorship programs focused on soft skills, job readiness, and emotional resilience to support reintegration back into society.

Refugees

Needs Assessment & Aid

Worked with local associations and UNHCR to survey refugee homes, assess needs for essential aid, and distribute resources directly.

Environment

Ecosystem Protection

Beach cleaning, mangrove planting, environmental education sessions, and terrarium building with kids to build connection with nature.

Orang Asli

Sustainable Living

Assembled and installed solar panels in Orang Asli villages to provide families with stable electricity access to power homes, schools, and basic appliances.

Connect with me

Say hello.

Whether it's a research collaboration, a counselling conversation, or just a hello, I'd love to hear from you.

Download CV LinkedIn